Who Are We?

Bao Tin Manh Hai Jewelry Joint Stock Company (BTMH) is a member of Bao Tin Group Joint Stock Company, operating in the field of gold, silver, gems, and jewelry business.

THE NATIONAL GOLD BRAND

Established

Ngày15/11/1992

at 39 Nguyen Trai, Thanh Xuan, Hanoi.

Total Assets

3,361.49billion VND

(as of December 31, 2025)

Core Values

DEDICATION – The heart of exceptional service.
INTEGRITY – Our word is our bond, and the foundation of lasting trust.
GROWTH MINDSET – The driving force behind innovation and industry leadership.

Vision

To become Vietnam's National Gold Brand, the country's largest 24K gold retail chain by scale and revenue, and the most comprehensive gold ecosystem serving the diverse needs of Vietnamese consumers.

Mission

To preserve and elevate the enduring values of gold and Vietnamese cultural heritage, creating prosperity, good fortune, and a stronger sense of national pride for the Vietnamese people.

Brand Promise

We are committed to being a trusted lifelong partner - creating a solid foundation for prosperity, shaping enduring legacies of treasured value, and celebrating Vietnamese identity in every aspect of modern life

OUR GROWTH JOURNEY

1992

FOUNDATION

Bao Tin Manh Hai opened its first retail store in 1992. From the very beginning, integrity was established as the Company's defining DNA and the founder's unwavering commitment to customers.

2017 - 2021

Accelerated Expansion

After more than two decades of strengthening its capabilities, Bảo Tín Mạnh Hải entered a period of rapid growth, expanding its footprint through the opening of a series of large-scale jewelry centers across Hanoi.

2022 - 2024

Strategic Transformation

The Company transformed from a family-owned business into a joint stock company, implemented a modern corporate governance framework, and expanded its retail network throughout Northern Vietnam.

2025 - 2026

Breakthrough Growth

Bao Tin Manh Hai introduced its new brand positioning as "The Destination for 24K Gold", supported by a four-tier retail strategy comprising Flagship Stores, Standard Stores, Mini Standard Stores, and Pop-up Stores. During this period, the Company also officially entered Southern Vietnam through the launch of its Flagship and Standard store network in Ho Chi Minh City, marking a significant milestone in its nationwide expansion strategy.